Marketing

Online Marketing vs. Old School Marketing Which Is Better For Your Business

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Are you wondering how best to market your business venture? If you’re not sure whether to stick with old school marketing techniques or move into the twenty first century with online marketing strategies, you should know that there are positive attributes to both. Don’t let anyone tell you that the traditional ways of marketing don’t work anymore. Your consideration should be which one works for you and your business. What type of person are you? What are you comfortable with? What style is most effective for you? If you take some time to make this decision, it can make the difference between success and failure.

Old School Marketing – Is It Obsolete?

Since the business of sales requires that you reach out to many people, consider how you can do this best. Do you have an enormous number of family, friends, and business associates? They are a ready-made audience for your sales delivery. Do you like people, being around people and talking with them? You would do well with the old school approach to marketing. Make a list of contacts and start making calls, by phone and in person.

Then, of course, with a little investment, you always have printed ads in newspapers, magazines, fliers, and mailers. These certainly can be effective in the right market, with the right product. But, remember, with so much competition, it is hard to get noticed. Another consideration is to understand that you are limited to the market reading or receiving your ad using these methods. Radio advertising can certainly work too if you have the money and patience to wait it out and build a credible presence there.

Online Marketing – Can It Really Work?

If the idea of making cold calls and persuading others to purchase your product strikes fear in your heart, consider online marketing. You can reach a large number of people quickly and without direct involvement. The internet boasts a healthy 1.7 Billion users worldwide. If you don’t think well “on your feet”, plan out your marketing strategy and use the internet for ultimate exposure.

Online marketing vs. old school marketing has another dimension – the live presentation. The traditional way is to gather a group of people together and stand up in front of them to share your enthusiasm for your product. You can use phone, e-mail and the postal service to invite people to your presentation. You can gauge reaction instantly in this manner. There is less pressure with an online video presentation. It can be made by you or another professional in the company. The important aspect is that it be high quality and get your sales message across effectively.

Either way – online marketing or old school marketing – takes time and effort on your part. To be successful in sales you still need to build your contacts, build credibility, and build a brand. Some self-examination will tell you which method is best for you. Also, having the right education, or marketing specialist with experience can certainly cut the time it takes for you to get some traction, no matter what method you use.

Blessings,

Jerry Spangler904-233-2452

Marketing

Custom T-shirts – Great Marketing Strategy

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The financial status of the world is not stable right now, and the businesses are getting affected. All types of business owners whether small or big are searching for new ways to increase their sales and income. Marketing and promotions are very essential tactics to ensure the smooth flow of income and this is the reason most of the businesses prefer to purchase and design their companys t-shirts for promotion. Custom t-shirts will help to achieve good results in market. If you are searching for a way to increase your sales and income then distributing personalized t-shirts is one of the best ways to promote your company.

Custom t-shirt printing is very common for businesses and sports teams. The t-shirt that has a logo of their company or team imprinted on it is a best way to get your name out there. This is the latest trend and is being accepted by young sports person or companies all over the world. The elements used in manufacturing these t-shirts are similar to those incorporated by designer brands. The importance and efficiency of custom screen printing can never be underrated and that is the reason many companies make sure that they can design and manufacture such t-shirts during their product launch or event. By creating your own design on behalf of the company you can share the credit of lowering the companys expenses.

The embroidery that is being done must be very striking and pleasing on personalized t-shirts. Therefore, many shirt manufacturers embroider their essential and popular designs on t-shirts. So if you are thinking of having a simple and decent t-shirt then you can opt for custom embroidery to display a beautiful design on your t-shirt which will look more corporate like.

You must know a few things before customizing t-shirts for your company or team. First select the most attractive design for your custom screen printing, check the designs made by other companies or competitors for their events and then decide if the design is for you. Go for light color shades to make it look different because many companies use dark colors. Do not negotiate with quality and comfort of the t-shirt material. Try hard to give your personalized t-shirt to the potential customers for free; this will help you to increase your reputation and customers. If you are searching for custom t-shirt printing services to design your company t-shirts with good quality and affordable prices, then market your custom t shirt today. There are many companies which offer custom t-shirt printing at reasonable prices. You can even ask for recommendations from your friends or can check it in newspapers. The best way to search for these services is an online search. Many t-shirt printing companies have launched their
website which makes it easy for the customers to design and order their product at the same time. You can also compare the prices of one store with another and then select the online store according to your convenience.

One of the best online stores is InkImprints.com. It is your source for quality custom screen printing and embroidery. At this store you can design good quality custom t-shirts at an inexpensive price with the use of online tools available on their site. You can create your own t-shirts in just a few minutes with just a few simple clicks.

So, design your companys t-shirt and promote your company and observe the increase in profit.

Marketing

Things To Remember When Using Affiliate Marketing Basics Beginner’s Guide

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Never before has making money online been so simple. If youre staring at a computer monitor all day and wishing for the end, you need to start looking into the many options that are available for people to earn a real income online. If youre not sure where to start or youre flooded with options, then you are a prime candidate for an affiliate marketing basics beginner’s guide course. With proper training, you can not only learn from the mistakes that others have made, you can move forward and not lose money on books, and other media that promise big money and deliver nothing more than basic information. Remember the following 3 things:

Emulation is Key If you dont emulate your trainer when working through an affiliate marketing basics beginner’s guide course, youll be missing the point. Emulation is not a carbon copy, as youre not going to be working on the same niche that your coach will be. If you have someone working with you one on one or teaching you through a tutorial, you need to use the information available and apply it to a niche that is all your own.

Love of Niche The #1 tip that anyone can give you in regards to affiliate marketing basics beginner’s guide is to love what you are going to get into. If youre working on recommending products, doing promotional writing, or anything relating to making a living online, you have to enjoy the topic you choose. If you chase money and arent into the product your promoting, youll give up before you make a dime. Pick something you love, not something that yields the most money, because you can sell a lot of things you love but selling things you dont really care for will show through your marketing attempts.

Do Not Give Up Affiliate marketing basics beginner’s guide, like all other professional training is not going to be easy. You are going to be learning how to navigate the internet seas to make legitimate money. If you think its too hard, or you dont necessarily make six figures on day one, dont throw in the towel. Take the information youre given and master it, then move towards setting up your promotional campaigns accordingly.

Affiliate marketing basics beginner’s guide is available in a variety of ways, and you can learn how to earn a living without having to invest thousands of dollars into a physical location. Its interesting to note that to start a business in the real world, you need to have no less than $50,000. Some people have to get a small business loan to start up with a lot of inventory and more. You could go the traditional route if youd like, or you can learn how to make money online and save time and money. The online option costs nothing to set up, and can generate serious money within a short amount of time. Much like anything else in life, you have to at least try; if you dont ever try you wont see any major strides forward. Take the above tips and run with them, because making money online is possible.

Marketing

Is Your Phone Part Of Your Marketing Plan

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Attracting new clients in this economy can be a challenge. You need to get creative and adapt the way you promote yourself.

Here are a few simple strategies that you can implement and integrate in your marketing plan today. There is a tool that lots of small business neglect. It is just right there on your desk, but you may not think about it or and you may even be afraid of it.

What is this tool, I am talking about? Your phone. Yes, your phone is a powerful tool that you could use effectively to attract new clients.

In 1998 I started a telemarketing company in France and I was spending 6 to 7 hours on the phone, selling my clients products or setting up appointments for them. I know that calling prospects is not very fun, but I am not speaking of cold calling here. I don’t want you to buy lists of potentials clients and speak to total strangers. I am talking of integrating your phone as part of your follow-up system. You will contact only people that you already met at networking events or online via social media.

Let’s say that you attend networking events on a regular basis, you probably have tons of business cards on your selves or on a shoes box, and are just not doing anything with them. Go back to this pile of business cards, send an email to reintroduce yourself. Use your normal introduction about your services and ask those people what you can do for them or how you can help them. If you get a response, instead of emailing the person back, pick up the phone and call them. You already spoke with the person or met them online. It impresses people that you take the time to actually connect one on one. Make sure you are not trying to sell them anything, that is the tricky part, give them free and valuable information that could help their business. Networking is not about you, it is about them. Networking is not about selling but building a relationship.

If people don’t reply to your first email, don’t be mad, it doesn’t means they are not interested right this minute or they haven’t read your email yet, or maybe it went to spam, or they maybe too busy at the moment. There is no reason to fret. There are a thousand reasons people don’t get back to you right away. Wait for few days or a couple of weeks and send another email or send them some information by mail. You remember the old way to do business – using the post office, well it still works, but only if you actually use it! Combining email and mail doubles your chance to reach people and double your rate of answers. When you pick up the phone after a couple of exchanges, you will see that you will get a lot more chance to attract clients.

After all this online and print information they have received from you they already know about you and your business. They know you care about their problems and can provide them valuable information, so they will either take the time to speak with you on a spot or if you call at a bad time you will get a chance to schedule a phone appointment to speak with them at a later date.

What about calling your previous clients, they already know and like working with you? Do you have a new product or service that you would like to tell them about? Always remember to list the benefits and describe how your new product will help them. Too many small business owners are too busy selling and marketing that they neglect their current clients. It is much easier to have a client become a repeat client than to get a new client. So check your database, who could you call right now?

I don’t have my telemarketing company anymore but on my French consulting business “My French Network” that I started in the US few years ago, I still use the same techniques. I contact each and every person who contacted me for a free consultation. Starting a business in the US for a foreigner can take months or years, time to find the funds or get all the immigration requirements. I give my clients a call within 3 months of the consultation to make sure they are getting somewhere in their process. Then I give them a call at least every 3 months to get updates on their project. If they are still not ready for my help I may call them every 6 months. In the meantime I keep sending my newsletter, stay on top of their mind and check up via email to keep them interested. When I call they are not surprised; they do not reject my call. They are actually glad to see that I still follow their cases and I am still there to help them; I am still building the relationship.

So pick up your phone NOW.

Call your previous clients; reconnect with the people you met since the beginning of the year. Find out how you can help them. Create a follow-up system to keep in touch with them on a regular basis. Don’t just call once and forget about it. Use software like Act or OutLook Express to set reminders of when to call. Schedule a few hours a week to call your contacts and clients. Try it for the next 30 days, track your results, and then check how many new clients come rolling in. You will be surprised by the results. Integrate the process into your daily marketing plan.

Your own phone can change your business, it is as simple as that.

Creating a follow-up system is an integral part of Power of Networking Secrets. You will discover the step-by-step process to integrate and customize simple, yet effective strategies to put your follow-up system on auto-pilot. You will do the set-up work once then let your system work for you! so you will work once, then your system will work for you.
Check Out here PowerofNetworkingSecrets.com

If you like this article and want more networking tips to attract clients, get my Free Audio “Networking Made Easy” at http://www.powerofnetworkingsecrets.com

Biba F. Pdron, Business & Marketing Consultant, founder of Biba4Network, also knows as “The Connection Queen”, helps solo-entrepreneurs to maximize their networking results and reveal proven strategies to attract more clients and double your business with simple but effective networking system.

Biba is the author of “Start Your Dream Business Today! The Proven 11 Steps to Start and Grow Your Own Business”. And “Power of Networking Secrets” a program teaching you step-by-step how to turn more networking contacts into business boosting clients in 7 simple steps.

Marketing

Tips On Choosing A Good Online Marketing Company

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Online Marketing is a vast arena with a plethora of Online Marketing Solutions providers and big promises. Being in the field of web design and online marketing, weve come across so many (friends and peers) whove asked us how they can see through the hyperbole and clearly identify a good online marketing company.

Successful online marketing is a complex discipline that involves embracing consistent change, related to new trends appearing almost on a daily basis, especially in the field of search marketing. A lot of companies claim to “specialise” in online marketing, but sadly very few of them are equipped to back those promises. Becoming complacent when no ones watching and lacking all-round expertise are common diseases that possess this industry.

A good online marketing agency is one that specialises in your respective industry, possesses expertise in all aspects of marketing and performs with competence when no ones (clients) watching. Here are 7 effective tips that you can follow when selecting an online marketing company to bump up your bottom-line!

1.Pick a company that has a proven track record in marketing companies that are similar to yours. Also keep in mind that its a common occurrence for online marketing companies to lose focus and compromise on quality when they grow in size. When you make your pick, make sure they are large enough to take care of all your needs, but not too large that you become a simple statistic or “one of many” clients.

2.See if the shortlisted company will do a free analysis of your current website. Are they willing to travel to your office and explain to you, in detail, how they can help you. An online marketing company thats willing to commit time and other resources towards enlightening you before you even having signed up with them, will be more passionate about getting you the best possible results.

3.Avoid web designers and general marketing companies as they do not possess the required skill set thats needed to give you that upper hand in online marketing or search engine optimisation.

4.If the promise of great results seems too good to be true, it probably is! Avoid companies that are very pushy and boastful. They are usually bad news. Also if a company promises overnight number 1 rankings on Google, they are lying. Only Google can make that promise.

5.Speak to the account manager of the company and have an in-depth interview with him/her on the competencies of the team. Some companies will “wow” you with one expert, and youll be shocked to find out that the rest of the team cannot deliver on his/her promises! Also find out how accessible the companys management is, in the event of any trouble.

6.Do not overlook references. Find out what companies your online marketing company has worked with and what solutions theyve provided (i.e. online marketing, search engine optimisation, pay per click marketing, link building etc.). Then contact them and find out how their overall experience was and whether they got the results that they expected.

7.Ensure that the company you select has a solid contact point with whom you can stay in touch constantly to see how the work is progressing. A good online marketing company will take pleasure in ensuring that you are continuously educated on the work they are doing for you. In short, they will not keep you in the dark! Also, it doesnt hurt to ask them how they are different from other similar service providers.

These tips will help you a great deal when it comes to making that difficult decision on which online marketing company to go with. Let us know how it works out as wed love to hear from you!

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