Marketing

How To Warm Up Your Cold Email Marketing List

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Do you currently have a cold mailing list, unresponsive, low open rates, even lower click through rates?

Don’t worry most affiliate marketers suffer from that very same problem.

It’s most likely that the reason your list is cold is because you have not effectively grown your relationship with them.

I will now discuss three ways that you can warm up your list and help you improve on your poor email marketing results.

First, you have to inject some passion into your email subject lines.

Ask questions.

Try shock tactics.

Be very real with your subject line, ensure your email contents are relevant to minimize spam reports.

To improve your subject lines, check out popular sites so as Digg and mimic their headlines, or start a swipe file from more successful marketers and base your own subjects lines loosely on theirs.

Second, your email contents must be of value.

There is no point getting a person to open your email if the contents are useless.

It is simply not good enough to send people on your email list promotion after promoting.

The 2 to 1 ratio is quite a popular method, which means you send 2 emails containing free, valuable information and the third email is a promotional email.

Lastly, structure you email correctly.

Make it easy for the reader to know what action to take.

Always include a ps.

Try to write your emails as if you were talking to a friend, keep them friendly.

Story telling is highly effective too if you can take a real life situation and blend it into your email content.

Above all you should always be honest.

Never make false claims or lie in an email.

Keep it real!

Now you know three ways to improve you email marketing success, head over to your autoresponder and amend your current emails.

One last point, know your numbers, most autoresponders provide very detailed statistics on open and click rates, be sure to monitor them and adjust if required.

Marketing

Social Media Marketing (SMM) An Introductory Guide

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Social media marketing has largely replaced the idea of more traditional marketing practices like billboards and advertisements in the yellow pages. If you have an Internet connection, youve probably already experienced at least some form of marketing via a social platform. And, if you run a business, its a smart idea to learn how you can make SMM work for you.
What Is Social Media Marketing? More likely than not, you’ve been exposed to this form of marketing already. It’s the most recent strategy employed by businesses to reach their target audiences, and it involves using websites like Facebook and Twitter (in addition to your company website) to reach new customers, actively engage existing customers, and develop an online presence. All of this can help your business grow and expand.
Why Do I Need One More Advertising Gimmick? This isnt just about advertising; its about connecting with your customers in a way thats never been possible before. Businesses are already providing fresh content through their blogs and websites that keeps customers interested and coming back for more. By then promoting that content through social media sites, customers can easily share this information with friends, essentially promoting your business for you with very little extra effort on your part.
Immediate Feedback Of course there is a risk involved as well; developing a fully public presence that allows for uncensored comments from your customer base to be posted, both positive and negative, can feel very vulnerable at first. Its important to remember that the negative feedback is happening either way, however, if its on a social media site, youll have the opportunity to address concerns immediately and change those perceptions before they expand. This kind of immediacy has never before been possible in the business relationship, and those companies who already employ such strategies are being met with resounding approval from their customer base.
Easy Promotional Tools Interacting with customers is not just about handling customer feedback. It also offers a free way to promote special offers, distribute coupon codes, or hold contests. In fact, the more regularly your social media site is used for these purposes, the more fans are likely to maintain their connection. After all, who doesnt want a deal for free once in a while?
New Ways to Reach an Audience This is the age of technology, and social media is available to users across many devices. Many people have direct access to their favorite platforms through their mobile phones, tablet computers and a host of other gadgets. As an advertiser, this gives you access to your customers regardless of where they are or the technology they use.
Marketing Vs Advertising In the age of social media, marketing is not just about advertising anymore, its about participation and interaction. This new marketing is less about finding target audiences, and more about encouraging a natural dialog within those audiences. In the end, it accomplishes three things:
Cultivates a community which revolves around your business
Builds relationships with new and existing customers
Promotes image branding and builds an Internet presence
A Final Word Tomorrow’s successful companies are those that today realize social media marketing is not a passing trend; its the new face of advertising and business. The public’s expectations have changed, and the old ways of reaching out just aren’t as effective anymore, or acceptable. The public doesn’t want to be communicated to; it wants to be communicated with. And businesses that are not willing to engage socially with customers will lose them to businesses that are engaging.

Marketing

An Unbiased Skinny Body Care Review

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This Skinny Body Care review is intended to help you decide whether or not starting an MLM business is right for you. Before investing your time and money into a business opportunity, there are some details that require your attention. This review should highlight those details and prepare you to make an appropriate decision. I applaud your due diligence. Let’s take a close look at what kind of products and business opportunity this company has to offer.

The Skinny Body Care Product Line

The product line consists of products that encourage weight loss and limit the appearance of ageing. Whether you are intrigued by the business opportunity or not, the companies product line has some appealing items for those of us who wish to improve our physical appearance.

The headlining product is Skinny Fiber. Skinny Fiber is marketed as an incredibly efficient weight loss manager. This weight loss supplement is said to simplify the pound shedding process. Skinny Fiber contains an ingredient called Glucomannan. This special ingredient is a unique fiber that makes you feel full and consequently eat less food. By controlling your appetite, you can have a stranglehold on weight management. Over eating is the number one cause of obesity. Attacking weight loss at the source is crucial.

The Skinny Body Care Marketing System

Active participants of the companies marketing system have free access to landing pages and a proven presentation video. As with all multi-marketing companies, Skinny Body Care encourages duplication and modeling. The belief is that modeling your business off of a successful business will result in positive results.

It should be noted that most companies charge extra for use of their marketing system. Because this company doesn’t, you can essentially look at the opportunity as a business in a box. The name of the game is exposure. Considering active distributors in the company have access to online marketing tools, using the internet for prospecting reasons is encouraged.

The Compensation Plan

Skinny Body Care is a multi-level marketing company. This marketing model allows for distributors to earn an income on various levels; hence the name multi-level. The first level of earning is obviously based on personal sales. Each marketer is paid a percentage based on the amount of personal sales volume they generate. That being said, very few entrepreneurs have ever built a successful MLM business by solely pushing products.

Recruiting fellow distributors is undoubtedly the quickest, most efficient, and most profitable way to build a successful multi-level marketing business. Why is this the case? After enrolling a new distributor, that person is placed in your downline. The company works with a 3 X 5 forced filled matrix. Distributors are then paid a commission based on the sales volume produced by those in their downline as well as being compensated for their own sales volume.

To be clear, consistently recruiting and enrolling new distributors is the only way to build an MLM business quickly. Doing so efficiently will undoubtedly result in the establishment of passive residual income. A passive residual income is definitely the goal of all entrepreneurs who give Skinny Body Care a try.

Marketing

Successful Html Email Marketing Campaigns And Lotus Notes Issues

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As the online world changed in the nineties from informational to commercial and highly competitive, marketers embraced the new technology and the need has arisen to send graphically appealing newsletters and marketing messages. You have only seconds to capture attention, and the right picture will grab quicker than the right copy, as they say, “a picture can be worth a thousand words”. Just ask your clients if they would use plain white paper, rather than letterhead, to send an offline message to prospects and customers.

Today, the vast majority of all email clients can render (that is, display) HTML emails fairly well. Notable exceptions are older versions of Lotus Notes and pre AOL pre version 6.0. So whereas a few years ago the answer to the question was rather complex, today it really comes down to message purpose, subscriber preference and multipart messaging. Studies show that roughly 95 percent of commercial messages sent today are sent as Multi-Part MIME.

Multi-part MIME is an older protocol that allows you to send both text and HTML versions of an e-mail in a single package, kind of like a sandwich. The recipient’s e-mail program then displays the HTML version, if it is capable of reading that, or the text version, if it is not.

MIME stands for Multipurpose Internet Mail Extensions and is an internet standard for the format of e-mail. Virtually all human written Internet e-mail and a fairly large proportion of automated e-mail is transmitted via SMTP MIME format. SMTP stands for Simple Mail Transfer Protocol and if nothing else, you’ll learn a few more acronyms if you stick around. Internet e-mail is so closely associated with the SMTP and MIME standards that it is sometimes called SMTP/MIME e-mail.

Folks, while nobody can really agree on numbers and stats, we all agree on this: HTML Email Doesn’t Work Properly for Millions of Recipients.

HTML email breaks in a wide variety of email inboxes. This isn’t due to your creative abilities or lack of HTML knowledge – it’s due to the fact that the email client your recipient views your email in routinely breaks your message.

I feel like this is worth defining, as I know a lot of people get very scared when we talk about clients and servers, but will not admit it. An email client (some “big picture” folks also call it Mail User Agent) is nothing but a computer program that is used to read and send e-mail, such as Outlook, Lotus Notes, Thunderbird, etc. A mail server (also called a Mail Transfer Agent or MTA, or a mail exchange server) is a computer program that transfers electronic mail messages from one computer to another. Most of the time, since nobody has time to learn all the acronyms and terminology coined by those “big picture” people, we are used to know a mail server as the entire contraption (wires and all) that runs the program.

Depending on the email system, your HTML images may be blocked so recipients see a blank white box and/or your live hotlinks may not work properly. AOL 9.0, Outlook 2003, and Gmail are most infamous for blocking and/or breaking HTML, “for security reasons”.

Another big offender for not letting HTML through is Mel, the guy that works in the corporate IT department. Many corporations have IT departments who can’t wait for the day when all attachments and all HTML emails are eradicated. That is because in their world, anything that is not pure text is spam, virii, worms, trojans, spyware, adware, pure evil(ware) that makes mailboxes grow and users growl. As a consequence, most of those cubicle inhabitants – the end users – who have to sign a hundred page policy before they start getting busy on those corporate e-memos, are unable to view and/or send HTML messages, whether the feature is turned off at a server level, or on their computers.

Everything else aside, there is no bigger offender here on Earth than Lotus Notes. Lotus Notes is notorious for its refusal to handle Multi-Part MIME the same way the rest of the civilized world does.

For your amusement, here is a definition of Lotus Notes that was created by one of those “big picture” executives: “Lotus Notes is a commercial workflow and groupware software package that also provides application developers an environment for quickly creating cross- platform client/server applications”. Still with me? Don’t be scared. For the purposes of this article, Lotus Notes is an email client. Ok?

If you work for a company that uses Lotus Notes as the email system, don’t even think about sending newsletters other than in text form from it. Besides the fact that as a general rule, I always recommend to marketers the use of a professional permission based email marketing service, in the Lotus Notes case you just have to.

If you communicate to the B2B market, particularly large professional services firms, large lawfirms, many Global 2000 companies, HTML email compatibility will be a thorn in your side, as a lot of these companies use Lotus Notes.

The issues include:

– Older versions of Lotus Notes (under R5) convert HTML emails to a Lotus Notes Rich Text format. Lotus Notes versions under R5 also do not recognize Multi-Part MIME messages (HTML and text combined in a single email).

– Some companies may be deploying later versions of the Lotus Notes client, i.e., R6, but using an older version of Lotus Notes/Domino server such as 4.6. In this example, the recipient’s email client would also render an HTML message incorrectly.

So for a recipient to view a properly rendered HTML email, a company must use both the Lotus Notes client and server of R5 and above.

Here are some quick tips you can take if you have a significant Lotus Notes subscriber base:

1. Include a link at the top of HTML emails named “View Web Version” or something similar. The link sends recipients to a web hosted HTML version of the email (either on the email technology provider’s server or the sender’s server).

2. Also include an “Update Preferences” link and provide a web site update form that then enables recipients to choose to receive Text rather than HTML.

3. Create complete Text versions for those who prefer not to receive HTML or cannot view HTML.

4. On opt-in forms, include an option to receive a Text version and potentially list tips (i.e., “If you are using Lotus Notes versions below R5, select Text”).

In conclusion, I will say it again: Folks, don’t try this at home. Instead, always outsource email marketing to one of the many professional services. Advantages are: No blacklists and established relations with the major ISPs, ensuring maximum deliverability (plus, you don’t want to be called a spammer and banned from everywhere). They also make it easy to create, send, and track permission-based email, have advanced reporting, message scheduling, the ability to create unlimited lists, bounce back handling (extremely important), subscription management, newsletter templates and many other major industry-standard features. The service I use for my company can be tried free for 15 days, here: http://www.bsleek.com/emailmarketing/

Marketing

Social And Marketing Aspects Of Art Online

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What do you mean by a true ‘art lover’? It is certainly not an artificial word of appreciation on any auspicious occasion like exhibition or on the day of auction. Ideally, an artist means a package who is full of emotion. Every art work is original when it comes direct from the heart. So, as a true art lover one must be sensitive enough to understand the all forms of emotion. We are fortunate that we have such platform where we can meet artists and their art piece irrespective of their geographical and political identities.

There are few quality art online domains where art fans can find art price. Such websites offer art experts’ suggestions which can be proved quite handy while you sell art or buy art. Apart from selling, buying or any other marketing theories; such websites have an amazingly wonderful social aspect. It has significantly strengthened relationship between an artist and art fan. Just think upon this concept and do remember if you can remember any name which have done similar work when World Wide Web was not existing. I guess we can hardly count any name. So certainly even artists can not blame that World Wide Web has neglected them.

If you have any information about any art work or about an artist you can share it with the rest of the world with the help of website like ‘artpricechart’. Anybody can find here information regarding art events. Don’t forget that a good work always deserves few words of appreciation. So, if you like some work then do not hesitate to express your thought on art appraisal boards. They are available on every website like ‘artpricechart’. Each and every good word does magical job. It inspires and encourages every artist to create something exceptional.

If we minutely observe the significance of exclusive space artists on World Wide Web then we find that even social aspects are extremely attached with marketing benefits. Relationship between artists and art fans have created numerous impressive story. Such stories have been smartly showcased through movies beside that one can easily access them on Internet as well. Oh! don’t be confuse and try to understand it with a simplest example. Take the name of any football player or Hollywood actor. Why do you know them? Why they are so rich? We know them because of social bonding and they are rich because of social bonding. Basically, their immaculate grip over their work have made them acquainted and eventually it turned into huge monetary benefits.

There is nothing wrong in monetary benefits. But we should never ignore significance of social aspects. We (including celebrity artists) should identify that artists & art fans are just inseparable and when we adjoin them we create an immortal history.

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